User Research

User Research focuses on gaining an in-depth understanding of user behaviours, needs, and motivations through observation, task analysis, and other feedback methodologies. The goal of user research is to help designers understand the design impact on the actual and potential users so the product/service meets the needs of the user. User research gives the designer useful information to enhance their design process. Through user research, you get to know your users and what they want. The value of user research is that it places people at the centre of the design process and the products.


User research requires analytical skills, the ability to collaborate with other teams, experience in the related field (optional) etc. Tools used for user research are UsabilityHub, Typeform, UserZoom, Optimal Workshop, Google Analytics, Google Forms, etc.


In the world of endlessly increasing digitalization, it is clear that the demand for user research is high. This is because more companies and organizations are beginning to realize the importance of quality user insights. You can become a user researcher by getting a degree in technology or behavioural science, developing your user research skills, gaining experience, building your portfolio, and growing your network.

Quick Numbers for Momentum User Research Careers

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Trained User Researchers
Live Digital Projects

Momentum offers to help with this journey of becoming a professional user researcher. We have a vibrant user research community that meets every week to learn, share and support.

Our Collaborations

We work with world-class content providers to ensure our curriculum is up to date, relevant and usable for our Momentum associates.


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