Impact of User Research in app development

The Impact of User Research in App Development

In today’s time, mobile devices are the most convenient means of connecting to the internet. As a result, many businesses are focusing their efforts on developing and launching mobile applications in order to reach millions of consumers more quickly. The mobile application market is growing at a quick pace and becoming increasingly competitive. With numerous apps launched in the market, many of them fail to realize the impact of user research in app development.

Statistics show that consumers don’t always stick with the first app that they find on Google Play or Apple Store. Most often than not, they will spend hours testing apps and as a consumer yourself, you will most likely jump from one app to another just because of even the slightest inconvenience that you encounter.

The process of developing a mobile application is not simple as it appears. You’ll need a powerful programming language, a platform, developers, and money to build a successful mobile application. But what most app-developers miss is the most crucial aspect of mobile applications which is the “user”.

Not all users are tech experts

No matter how knowledgeable you are about your product, or how well you know the latest advancements, if it is not something that can save you time or the design and navigation is a bit tedious, chances are, you will never use it.

User research is an important part of the product design cycle. In fact, this should serve as the foundation of your application. User research should always come before UX strategy since it helps eliminate unfounded assumptions. All of your team’s effort, time, and money will be wasted if you create something no one wants.

In order to add context and insights to product strategy and design, generative user research is critical. During this phase, you can better understand users and their demands, which helps your team identify product requirements.

Mobile app development businesses should have a user-centric mindset

Personas are fictitious user profiles created from user research data that serve as design surrogates for real users. Each persona depicts a possible user or role for your product or service. With user research, you can construct fictional personas based on fair assumptions about your audience gathered from existing data. Hypothetical identities should be plausible yet not stereotypical. If you have time later, conduct user research and thoroughly analyze and refine your assumptions.

Keep in mind that the results of user research must be representative of the user community as a whole, rather than just for a certain group of people. Furthermore, demography has a significant influence in determining choices, and the research should be conducted in light of many social and environmental consequences.

Many developers do not grasp the value of user research and UX design. Insufficient consumer information is one of the main reasons why most products fail. Now, you can easily find user research experts that can help you setting everything  up before you start spending on tech designers and developers.

Rather than neglecting UX research due to time or money constraints, consider employing specialists. WayMaker Digital provides user-research consultation and can complete the entire process for you. This will also give you time to decide whether you want to pursue your idea or make some changes before investing in app developers.

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