Digital Marketing &

SEO (Search Engine Optimization) is the process of improving the contents of a website to increase its visibility in search engines such as Google, Bing, Yahoo, etc. When people search for products or services related to your business on the search engines, the better visibility your pages have, the more likely you are going to gain attention and attract prospective customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Employing a sound SEO strategy will help position your brands or website properly to be found at the most critical points, driving traffic to your website, and getting a higher rankings.

Good SEO involves several activities such as:

  1. Identifying relevant keywords with good search engine traffic potential

  2. Creating high-quality, useful content, and strategically optimizing it for search engines

  3. Including relevant links from high-quality sites

  4. Measuring the metrics of the result.

SEO is seen today as an essential digital marketing activity. SEO plays an important role in helping you increase your reach to potential customers, thereby adding value to your marketing strategy. As a digital marketer, your role is to increase the ranking of the website, increase web traffic, and maintain the search results by continuously optimizing the site and pages using bets tools. Understanding how SEO is evolving will enhance your digital marketing strategy.

There are three core pillars of SEO:

  1. Technical Optimization

  2. On-Page Optimization

  3. Off-Page Optimization

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Useful tools in Digital Marketing and SEO are Google Analytics, MailChimp, HubSpot, Trello, Buzz- Sumo, SEMrush, Yoast SEO, Wordtracker, Raven, etc. At Momentum, our digital marketing and seo training provide you with the roadmap, tutoring, work experience and career guidelines you need

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We work with world-class content providers to ensure our curriculum is up to date, relevant and usable for our Momentum associates.


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