Content designers plan, create and distribute content for web pages, blogs, social media, ad copies, or any online campaign using a very user-focused approach. Content can vary depending on each use case such as text, image, infographic, and video. Have you ever been on a web page and just have a kind of connection to that brand? Yes, that’s the work of a content developer or designer; they apply copywriting skills, to ensure content is visually appealing, useful, and relevant for the intended audience. They work mostly with digital marketing agencies or as a direct employee of a company.
Content design is a way of thinking. It’s about making strategic, evidence-based decisions about the usability, accessibility, and readability of a webpage. Content design is a framework that considers the behaviour of users interacting with the content. It encompasses research, prototyping, and content creation. The practical outputs of content design can range from making microcopy changes, to blog content design, and even huge overhauls of website information architecture.
A content designer is required to possess and be able to demonstrate certain skills; ranging from a bachelor’s degree in journalism, marketing, or communication and a minimum of 2-3 years experience in web-related marketing and development. (Please note that a bachelor’s degree is not a prerequisite but previous work experience in a similar context is relevant). Excellent communications and writing skills, good listening skills, multitasking abilities, design skills, research and data analysis, search engine optimization, keyword research etc.
Quick Numbers for Content Design Careers
Content designers work together with a uniform objective of serving user needs. Collaborate with: SEOs, SMEs, UX or UI designers, developers, product managers, analytics teams, user researchers, brand managers, and marketers. Some of the tools content developers use include Hubspot’s blog topic generator, Hemingway editor, Grammarly, Portent’s content idea generator, Duplichecker, Google Trends, Buzzsumo, CoSchedule, Headline analyzer, Google Analytics, Canva, Piktochart, Giphy, and so many others.
Momentum was created to combine practical training with on-the-job coaching and mentoring as well as applied work shadowing with our digital product teams.
We work with world-class content providers to ensure our curriculum is up to date, relevant and usable for our Momentum associates.